DeFacto is a popular Turkish clothing company that has stores across several European countries. They provide high-street, affordable fashion to women, men and children of all ages.
The Threepipe Creative team have helped DeFacto to increase their brand awareness as they entered new markets – including the UK – and supported their positioning across several territories with the new over-arching campaign strapline ‘Style Your Life’. With insight and support from the Media team, a number of successful targeted campaigns have been carried out over the year.
The creative was designed in a colourful and fun way that enabled trending colours from each season to align with the social assets themselves, in both static and video formats for Meta and YouTube usage.