We developed a content led campaign through Facebook and Instagram that shocked restaurant goers and drove search queries around food hygiene ratings in restaurants.
The #WheresTheSticker campaign was designed to encourage consumers to look out for the food hygiene scores sticker before choosing whether to eat in a restaurant.
We tapped into the #foodporn trend and combined innovative cinemograph editing to create a short content series which showed the shocking results and dangers of food being prepared at restaurants with low hygiene ratings.
We distributed the content to people who regularly ate out in UK cities and timed this from Wednesday onwards as they began making weekend plans.
- +3M total reach
- +300% increase in FSA Instagram followers
- 61% increase in search interest for “food hygiene rating”