Driving awareness for New Motion

New Motion tasked us with raising awareness and new business leads for its electric vehicle charging points across DE, UK, BE, FR and NL through integrated SEO and PPC campaigns.

We developed an integrated strategy taking into consideration the markets, competitors, search demand and content for activation of the two channels. The strategy was supported by a clear measurement framework using specific KPIs based on keyword performance, cost per lead, content engagement and overall incremental uplift in new customers.

We used SEO as the foundation to create a technically sound website that provided the platform to launch onsite content which was focused around trending topic areas for our target audiences.

We blended SEO and PPC activity dynamically to discover new topics, minimise channel overlap, defend against competitors and focus on driving qualified visitors to our new content.

Results:

• 570% increase in blog traffic YoY
• +600 organic ranking keywords within the top 50
• 1,000 qualified leads generated through SEO & PPC activity with 284 leads generated through newly created content