Driving footfall and sales for L’Occitane’s new fragrance

For the launch of L’Occitane’s new fragrance, Terre de Lumiere, we ran a real time proximity campaign to target prospects within close proximity of L’Occitane’s stores.

We used highly impactful interstitial and banner media units to convey the key brand messages of the new fragrance and to drive consumers to a landing page which provided distance and direction to the nearest store as well as the option to ‘shop now’.

We were able to measure store visit rates and sales uplift by a combination of footfall counters and EPOS data and ran the activity against a control group of stores to allow performance benchmarking.

Results:

• +10% increase in revenue in target stores
• +23% increase in footfall