Using a blend of technical improvements, content restructuring and user metrics optimisation, we created an SEO strategy for tackling the highest priority issues affecting Jack Wills’ organic visibility, including:
- Identifying improvements to overall site content architecture driven by search insight and creation of content to support ranking objectives
- Addressing international Hreflang issues causing UK traffic to land on other international versions of the Jack Wills website
- Creating a redirection plan that eliminated 1,600+ broken links from high value domains and redistributing link value back to nearest most relevant content
- Reviewing user metrics across key product categories to improve organic CTR and page copy for engagement.
- 114% increase in organic revenue YoY
- 31% increase in organic traffic
- 50% reduction in traffic landing on non-local websites