Easyjet Holidays – CRO

Problem:

EasyJet Holidays aim was to optimise their mobile website to drive more bookings from the destination page. However, on their destination page, the search box occupied a significant portion of the Above-The-Fold (ATF) space, interfering with the content cards’ display.

Solution:

To solve this issue, we suggested removing the search pod to allow more room for the content cards.

Results:

400% Uplift in progression to the next page from the destination page

800% Uplift in bookings from the destination page