Hawksmoor wanted to increase table bookings through their website on mobile. However, the layout of the calls to action on the mobile version of their webpage is not ideal for booking a table. The reason for this was because the “book now” button is not noticeable, as it is lost amongst other calls to action.
To mitigate this problem, we decided to reduce the number of calls to action displayed and make the “book now” button more prominent to be more noticeable for users.
14.9% Uplift in interactions with the ‘book now’ button
6% Uplift in interactions with the ‘book a table’ button