Ioniq had implemented a cookie banner as part of their GDPR compliance. However, after implementing the cookie banner, only 10% of users opted in, resulting in not enough data being collected for marketing purposes.
We recommended optimising the cookie banner based on UX best practices. For example: changing “Tracking” to “Analytics” and swapping the position of the “Accept all” button from right to left.
300% Uplift in cookie opt-ins.