Launching bareMinerals’ newest Foundation Stick

We created a multi-channel strategy to drive an increase in sales for the launch of bareMinerals’ newest product, the Complexion Rescue Foundation Stick.

With bareMinerals looking to expand their current audience to a younger demographic, we engaged high-profile celebrity model and TV personality, Hailey Baldwin for the new product launch.

We created a strategy to drive new audiences to the site, initially focusing on branding for the pre-launch with paid search – we then revised the strategy to increase sales with a multi-channel approach in line with bareMinerals’ business goals using paid search, paid social and display activity.

We aligned audiences with the new demographic, through targeting, creative and messaging which we recaptured through strong retargeting, to drive qualified traffic to site.  This in turn drove incremental value for future campaigns.

Results:

• 77% new users to the site
• 5m consumers reached
• x2 ROI