L’Occitane Footfall driving campaign

We drove traffic to in store sampling of L’Occitane skincare products through a PR and Paid Media Plan.

Approach:

Consumers were directed to a dedicated microsite where they had to answer 3 simple skincare questions to receive a voucher to redeem a free skincare sample at their local L’Occitane store.

We developed a broad media plan that allowed us to target different age groups that reflected the full skincare range. We worked closely with Hello, Stylist, Harpers Bazaar and Red magazine to create high impact ad formats and integrated content, including newsletters and home page takeovers.

This was supported by a paid media campaign through Facebook and Instagram, targeting new L’Occitane customers and we created a partnership with vlogger Lily Pebbles to talk about L’Occitane in one of her weekly videos.

Data from each skincare trial was collected for future marketing purposes and tracking on the microsite enabled us to retarget users who dropped off throughout the sign up process.

Results:

• 10m Total reach
• 119k New customer details captured
• 38% In-store redemption rate