L’Occitane – generate more revenue via organic search.

L’Occitane appointed Threepipe Reply as their strategic partner to gain visibility, drive more traffic, and generate more revenue via organic search in the UK and Ireland.

Our SEO team worked closely with the marketing team at L’Occitane and rolled out a sustainable keyword strategy allowing the core pages to be optimised for their primary keywords. Similarly, our SEO team provided L’Occitane with an effective content strategy tailored to the brand’s focus areas considering search demand and seasonality. This helped L’Occitane continuously gain relevancy and visibility on search engine result pages (SERPs) driving more traffic to the site.

Our SEO team successfully helped L’Occitane gain topical authority and improved the site’s organic search performance across various metrics since the beginning of our collaboration over five years ago.

Results:

+32% Increase in visibility in top 3 positions on SERPs in the last 12 months

800+ New ranking keywords on first page of SERPs in the last 12 months

+29% Organic search traffic to the UK subdomain in the last 12 months

+16% Referring domains linking to the site in the last 12 months