The organisers of the 2019 World Para Swimming Championships came to us looking for a campaign creative that positioned the tournament in an exciting and inspirational way. We created the platform ‘Experience the Extraordinary’ to hero the athletes and position the championships as a must-see event. We were tasked with producing a ticket sales campaign for the upcoming championships at the London Aquatics Centre. We designed an identity to complement the headline ‘Experience the Extraordinary’, with reference to the vibrancy and excitement surrounding the diversity of the event, and produced a promotional video in this style.
As part of the scope of the project, we were also tasked with producing a style guide for the campaign, outlining and defining the usage of the creative across different platforms and outputs. Additionally, we produced a number of animations and static assets for use across a variety of digital, OOH and print channels.