Barclays Rise, the ‘Home of Fintech’, has been building a global online community that positions Barclays as an expert within the fintech space. Threepipe Reply developed a central creative theme to promote Rise and build brand equity across social.
Our strategy hinged on the development and promotion of an insights report that took advantage of ‘Rise’ network to generate industry leading content. By promoting this across LinkedIn and Twitter we were able to associate Barclays effectively with the fintech space.
As a relatively unknown brand within the Barclays portfolio, our team recommended extending and heavily leveraging the brand elements across assets to build brand equity, using distinctive assets regularly and repeatedly.
We were able to link the brand to thought leadership pieces and play with the brand elements/codes to align to specific themes.
