Keith Prowse

Keith Prowse

Holistic Search Strategy

We partnered with Keith Prowse, a UK-based hospitality provider, to enhance their visibility on search engine results pages (SERPs). The collaboration focused on maximising both paid and organic search performance to strategically outperform competitors.

By synchronising efforts and targeting specific keywords on each channel, we aimed to reach the right audience at the optimal stage of their journey.  This comprehensive approach successfully increased Keith Prowse’s brand awareness, improved visibility for target keywords, and boosted conversion value.

Challenges :

  • The primary challenge faced during the collaboration was to strategically synchronise efforts across paid and organic search, to ensure that traffic wasn’t cannibalised and was driven in the most efficient way possible.


  • Both channels were run in sync by our team to maximise opportunities for the Keith Prowse site.
  • Our team strategically chose keywords to target on each channel with different goals in mind, to ensure we reached the right audience, at the right time, and in the right stage of their user journey.
  • We optimised landing pages, improved UX, and enhanced page performance in line with Google’s best practices to maximise efficiency across both organic and paid activity.
  • +50% Increase in the number of non-branded keywords ranking on page 1 (top 10 positions) of organic search results
  • +23% Increase in number of non-branded searches (from 651k to 799k) for which the site appears on page 1 (top 10 positions) of organic search results
  • +33% Increase in conversion value of paid search activity.