L’Occitane en Provence, a French beauty company, entrusted Threepipe Reply to manage their site migration project with a focus on SEO.
The objective was to transition the UK and Irish subdomains of the L’Occitane site from a custom CMS to an industry-standard platform, providing enhanced technical SEO capabilities and improved user experience.
Our SEO team worked closely with the UK & IE brand team and the international technical team to ensure alignment among all stakeholders. We began with a content review to identify essential pages for migration, consolidating content for new relevant pages, and preventing duplication. Crucially, we also guided the optimal site structure and categorisation, aligned with user search demands and product offerings; this structure improved the URL format, following Google’s guidelines for a hierarchical site structure. Furthermore, our SEO team implemented technical SEO best practices, ensuring their functionality before the site’s launch.
