L’Occitane en Provence is a French luxury retailer of body, face, hair, fragrances, and home products.
The Challenge:
They challenged us to improve their Meta Return On Ad Spend (ROAS) efficiency and scale conversion value driven through Social advertising, ahead of key peak period in 2023. These goals were linked to an overall objective of increasing new customer acquisition and associated revenue.
The Solution:
We leveraged the new Advantage+ shopping campaign format from Meta in order to maximise conversion volume. We also implemented a new campaign structure to minimise the impact of granular audience targeting, which could inflate CPMs due to audience overlap between campaigns. The new structure increased efficiency in optimising the account helping to maximise new customer acquisition and overall ROAS.
The Results:
- ROAS improved by 37%
- Revenue increased by +89%
- Volume of new customers acquired increased by 45%
- The Advantage+ ad format increased revenue by 25% and improved ROAS by 65% in a YOY comparison
