The Latest Search Trends & Insights in Beauty
As digital interactions become increasingly central to purchasing decision, recent data highlights the shift in how consumers are approaching their buying journeys. This report explores the emerging patterns in search behaviour within the beauty sector and highlights actionable strategies which brands can implement in response to these shifts.
Key Insights:
- Understanding Consumer Search Behaviour
- Brand Exploration and Consumer Loyalty
- Zero-Click Searches & Impact of AI-Generated Results
- Black Friday Beauty Trends
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