Threepipe Reply and England & Wales Cricket Board Renew Media Planning and Buying Partnership
Threepipe Reply is proud to announce the renewal of the England and Wales Cricket Board (ECB) account following a competitive media tender process. This partnership is particularly significant as the ECB embarks on its mission to make cricket the most inclusive team sport in England and Wales, with Threepipe Reply well positioned to support this transformative journey.
Hannah Crouch, Associate Partner at Threepipe Reply, expressed her pride in continuing the collaboration with the ECB. “We are thrilled to win the ECB account as the incumbent agency and to build on our successful partnership over the past decade. Together, we’ve launched The Hundred competition, and significantly increased cricket attendance and participation, and cannot wait to continue this. Our focus aligns with the ECB’s commercial strategy to drive engagement and deepen relationships with both new and existing cricket fans. We look forward to injecting fresh ideas and strategies that resonate in this dynamic sports landscape.”
Jen Vile, Marketing Director from the ECB acknowledged the expertise of Threepipe Reply, stating, “We were impressed by the depth of cricket knowledge and the strategic insight Threepipe Reply demonstrated throughout the tender process. Their understanding of the needs of multiple stakeholders, coupled with their ability to inject innovative ideas and adaptive support, has been invaluable in navigating the complexities of the media environment.”
As Threepipe Reply and the ECB continue to strengthen their partnership, both organisations are dedicated to enhancing the visibility and accessibility of cricket, ensuring that the sport resonates with fans and new audiences alike.
Published: February 26, 2025
