DeFacto is a popular Turkish clothing company that has stores across several European countries. They provide high-street, affordable fashion to women, men and children of all ages.
The Challenge
The Threepipe Creative team have helped DeFacto to increase their brand awareness as they entered new markets – including the UK – and supported their positioning across several territories with the new over-arching campaign strapline ‘Style Your Life’.
The Solution
The creative was designed in a colourful and fun way that enabled trending colours from each season to align with the social assets themselves, in both static and video formats for Meta and YouTube usage.
Results
With insight and support from the Media team, a number of successful targeted campaigns have been carried out over the year.