Quality Spirits International are the world’s no. 1 private label scotch supplier with customers in over 70 countries. In addition to scotch whisky, they also supply a diverse range of affordable spirits including Irish whiskey, Gin and Bourbon. With over 30 years of expertise, they specialise in bringing quality spirits to life for their customers and partners.
The Challenge
Quality Spirits International, needed to develop an engaging brand story and accompanying identity for its Irish Whiskey, Kilbrin.
The Solution
Working with the bottle and name, we developed a brand story inspired by an Irish legend of buried Danish gold. The brand identity we created to support the story leant into this story, using classic Celtic green and symbolism.
We developed the key visual with illustrations of the story, along with the headline ‘Liquid Gold from Irish Soul’.
Results
Successful launch of brand guidelines and presenter.
