We have a long-standing relationship with Panasonic, the global electronics company, collaborating closely to create compelling content aimed at raising brand and product awareness across their diverse range. Over the past few years, we’ve successfully delivered several above-the-line campaigns, managing both production and rollout tailored to different markets across Europe.
The Challenge
Panasonic needed a high-volume, versatile content campaign to promote their personal care product range. The goal was to capture a broad range of assets that would work across multiple channels and regions while maintaining brand consistency and preventing content fatigue. This required a carefully orchestrated shoot with multiple models, products and locations.
The Solution
We planned and executed an extensive 5-day shoot focused on Panasonic’s personal care products. Within this, we utilised eight models and showcased 12 different products. The shoot was conducted in two home locations and a professional studio to capture a diverse range of setups, ensuring minimal content fatigue and flexibility across the shoot outputs.
We delivered over 200 assets – including paid social, organic social, website, digital display and TV (including management of Clear Cast processes where applicable).
Results
- 100% increase in unaided brand awareness in the UK market.
- 28% increase in unaided awareness (Meta brand uplift study).
- 28% increase in unaided awareness (Meta brand uplift study).
