Quality Spirits International are the world’s no. 1 private label scotch supplier with customers in over 70 countries. In addition to Scotch whisky, they also supply a diverse range of affordable spirits, including Irish whiskey, Gin, and Bourbon. With over 30 years of expertise, they specialise in bringing quality spirits to life for their customers and partners.
The Challenge
We have collaborated with Quality Spirits International on numerous branding projects throughout our long-term relationship with the brand.
The Solution
Working with just a bottle design and product name, we develop a captivating brand story, accompanied by a supporting headline. After this, a key visual look and feel is created, which then informs all brand assets. Once the brand story and key visual are signed off, they are then incorporated into a brand guidelines/presenter deck, which serves to educate future distributors about the brand. This deck also provides multiple sales assets, such as tasting sheets, sales sheets, and in-store POS, to support the launches with potential distributors.
Results
Within our time working with QSI, we have achieved the following results:
- Launched a new aged range brand into Trader Joe’s U.S., delivering significant margin for the company.
- Rebranded King Charles whisky to distance itself from the current monarch, receiving impressive reviews from distributors and sales teams globally.
- Streamlined brand presenters across the range, offering distributors better tools to ultimately sell and market brands within the QSI portfolio.
- Delivered event stand designs for Prowein 2024 and 2025, leading to an increased number of meetings and leads for the distributors.
