Building a Measurement Framework

Building a Measurement Framework

A Guide to Building a Marketing Measurement Framework

In this white paper we outline essential considerations and practical guidelines for building effective measurement frameworks and essential strategies to help marketers optimise their marketing channels. 

The guide details:

  • Key Measurement Considerations: Navigating data privacy challenges and cookie deprecation.
  • Frameworks & Approaches: From basic to advanced measurement techniques.
  • Strategic Planning: Aligning marketing efforts with business objectives. 
  • Data Interpretation: Fine-tuning strategies based on actionable insights.